Asia’s retail landscape is evolving faster than anywhere else on Earth—and this episode brings you the inside view.

Host Alex Rezvan sits down with Ryf Quail, Managing Director of NRF APAC, and Low Ngai Yuen, former Chief Merchandise & Marketing Officer at AEON Malaysia, board member at GDEX and OCK Group, and award-winning creative leader, to explore:

• The rise of Chinese retail expansion across Southeast Asia

• Why super apps like Grab, WeChat, and Alipay are reshaping loyalty and payment ecosystems

• How influencer marketing is evolving into a listed industry

• The future of responsible sourcing and supply chain transformation

• The intersection of culture, experience, and intelligence in modern retail

Yuen also shares her vision for empowering women through her NGO WOMENgirls and reflects on storytelling, sustainability, and digital creativity.

This is Asia’s story—fast, mobile-first, and deeply human.

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💬 Which of these trends do you think will shape the future of retail the most — and why? Share your thoughts in the comments below!

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⏱️ Timestamps

00:00 – Intro & Credits

00:42 – Who is Low Ngai Yuen? From AEON to advocacy

01:24 – Ryf Quail on APAC retail trends

03:09 – China’s new retail push across Southeast Asia

05:28 – Super Apps: Asia’s loyalty revolution

08:30 – The data debate: Online vs offline insight

10:06 – Malaysia’s influencer IPO: Content as capital

11:18 – Gen Z and the content-driven retail economy

13:13 – AI, authenticity & responsible storytelling

13:55 – Sustainable sourcing: Raising regional standards

17:15 – Rethinking corporate responsibility in Asia

18:10 – Menopause retail & social innovation

18:51 – Alex on culture, experience, and intelligence

19:30 – Final reflections from Ryf

19:55 – Outro & thank-yous

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